Meet the BEAMA Team


  • Yselkla Farmer


    Yselkla has worked within the industry for over a decade, working across the sectors BEAMA represent from EV Infrastructure, Smart Grids, Connected Homes and IOT products. Following her position as Director of Public Affairs at BEAMA Yselkla took over the role as CEO in September 2023. With a background in Climate Science and Environmental Management Yselkla brings with her a clear understanding of the climate emergency and a passion to drive change. This is echoed in BEAMAs strong leadership and support for industrial decarbonisation as they work to bring together the whole supply chain for electrical products to reduce emissions for the UK energy sector. Yselkla is a strong advocate for collaboration and community and this reflects in BEAMAs approach to member and supply chain engagement as they work to facilitate growth in key low carbon technology sectors vital to the global energy transition.

    Show Biography
  • Andrew Willman

    Chief Operating Officer

    Andrew is BEAMA’s Chief Operating Officer as well as Director of Legal, Finance, Economics and Compliance, having been BEAMA’s Legal Adviser and Company Secretary for many years. Andrew manages BEAMA’s operations as a company and business and leads the team providing cross-BEAMA functions in legal, finance, statistics, economics and compliance services. He also provides guidance to BEAMA members in a variety of legal, trade and regulatory issues. In addition to his role on the BEAMA Board, Andrew represents BEAMA on a number of government and industry committees and working groups.

    Show Biography
  • John Parsons

    Digital and Technology Manager

    John Parsons is Digital and Technology Manager at BEAMA, taking on this post following a number of roles across BEAMA since joining in 2003. He is currently leading WP3 Technical Requirements for Smart Charging for the EVET project as well as Chairing BSI L/13 Smart Energy Systems Coordination Group. John leads on Building Information Management (BIM) and cybersecurity at BEAMA and has oversight of the Flexible Energy Systems and Networks Portfolios. Part of his role will involve understanding the impact of digitalisation on BEAMA members and how BEAMA should respond to this. John has been involved in the energy industry for 40 years working on many innovation topics such as fuel cells, gas turbines, microgeneration, CHP, flexibility, smart metering, smart grids and smart homes.

    Show Biography
  • Raj Vagdia

    Technical Director

    Raj Vagdia is the Technical Director at BEAMA responsible for horizontal and cross portfolio technical policy, standardization policy and conformity assessment policy. Raj represents BEAMA on several industry groups both at National and European levels including the Orgalim Technical Committee which covers product directives such as the Low Voltage Directive. Raj also represents BEAMA on a number of strategic standardisation committees and is the UK Member of the International Electrotechnical Commission Conformity Assessment Board (IEC CAB). Raj joined BEAMA in July 2012, having previously worked at an independent test and certification body and prior to that at a wiring devices and circuit protection manufacturing company. An Engineer with a background in Electrical and Electronic Engineering, Raj has several years of experience in product testing, certification and standardisation.

    Show Biography
  • Amy Collins

    Head of Net Zero and Clean Tech

    Amy is the Head of Net Zero and Clean Tech at BEAMA, responsible for representing and guiding members during the transition to Net Zero. This includes policy and regulatory developments as well as supporting members with their own climate and sustainability targets, such as industrial emission reduction targets and the requirement to manufacture products compatible with the circular economy. Prior to BEAMA, Amy worked for a heating and ventilation manufacturer focussed on current and future policy related to the decarbonisation of heat and wider compliance within the built environment.

    Show Biography
  • Emmanuel Amoakohene

    Head of Statistics

    Emmanuel Amoakohene is Head of Statistics at BEAMA

    Show Biography
  • Kelly Butler

    Strategy Director

    Kelly has held senior positions related to the HVAC market for over 25 years. Currently the Lead H&V Consultant for BEAMA, he began his career in telecommunications before moving in to Head of Marketing and Programme positions at the Energy Saving Trust in 1997. He was Marketing Director and Deputy CEO of BEAMA between 2004 and 2018 before joining the market leading global AC ancilliaries business, Aspen Pumps, as Group Marketing Director for 4 years. A passionate advocate for energy efficiency and demonstrable best practice in H&V, Kelly embraces opportunities to test the theory of best practice with the day to day pressures installers have to deal with.

    Show Biography
  • Nick Hayler

    Director or Member Services and Head of Building Electrical Systems:

    Nick is keen on engagement between himself and the members of BEAMA, whilst encouraging succession to enable the UK to continue its development of standards, regulation into the future. Has over 12 years of experience as a BEAMA member, contributing to Product standard development in the UK, EU and globally. With over 27 years of experience in the Electrical Industry working for a well-known UK Privately owned manufacture of Cable Management systems Nick is an experienced Chartered Engineer with extensive experience with product and tooling design, process engineering, project management and business development. Utilising his Prince 2 qualifications to improve time to market, reduce costs and ensure product safety is paramount. Managed BIM implementations, digital transformation projects thus enabling businesses to move forward and improve the reach of their commercial and technical data. Nick has become an advocate of Low Carbon Technologies and invested personally in Solar PV & Battery systems and an Electrical Vehicle, having first-hand experience of these technologies enables him to understand the implications of the electrification to reach net-zero. In his new role as Director of member services at BEAMA, Nick is working hard with the BEAMA team to drive improvement through membership engagement and ensure all sectors are aligned and working together on the electrification of the UK to meet our Net-Zero goals.

    Show Biography
  • Laura Dye

    Head of Electricity Networks Infrastructure

    Dr. Laura Dye is our Head of Electricity Networks Infrastructure. Laura brings a wealth of experience to the role, including from time at Ofgem and Oxford University, which will help her to grow our ENI group. Laura has a background in electricity markets, network regulation and environmental policy.

    Show Biography
  • Chris Stammers

    Portfolio Manager

    Chris Stammers is the BEAMA Portfolio Manager. He is responsible for developing an expanding service to member companies affected, or concerned about , the growing number of non-compliant electrical installation products placed on the UK market which are compromising safety, energy performance and reliability requirements. As part of this role Chris also oversees the electrical product anti-counterfeiting activities BEAMA undertakes in China, Africa and the Middle East. Chris is also responsible for the commercial management of the BEAMA UK electric space and water heating portfolio Before joining BEAMA Chris accumulated 35 years’ experience in Market Insight , Marketing and product development roles in the electrical appliance Industry.

    Show Biography
  • Patricia Massey

    Digital & Technology Manager

    Patricia Massey is the Digital and Technology Manager at BEAMA. With 28 years electrotechnical manufacturing experience before joining the BEAMA team she now manages many technical areas for BEAMA members including Smart Meters, Electric Vehicle Infrastructure and HVAC. She contributes to many varied areas of guidance, directive and standards development including the new data ISOs and standards relating to product testing, building safety, export, data, digital transformation, and environmental challenges. An IET Built Environment Panel Member and Editorial Board Member of the Plain Language Guide for Manufacturers. She is a longstanding B/555 & CEN/TC442/WG4 member responsible for the preparation, revision and amendment of British Standards for digital definition, representation, presentation and exchange of information and knowledge within the Construction industry. Patricia is also a proud UKBIMAlliance Ambassador.

    Show Biography
  • Mark Williamson

    Electrical Transport and Infrastructure’ product group Manager

    Mark Williamson is the manager of BEAMA’s ‘Electrical Transport and Infrastructure’ product group, supporting UK manufacturers of Electric Vehicle charging infrastructure and systems. Mark’s experience in working with the energy sector and government, and in manufacturing and supply management is the perfect balance to support our membership and includes marketing and programme management roles as Trade Marketing Manager for Energy Saving Trust, Energy Star Manager for EECA in New Zealand, Energy Projects Manager for Philips Lighting and Business Development Manager for City Plumbing - Energy Efficiency.

    Show Biography
  • Simon Harpin

    Head of Policy

    Simon has been at BEAMA since mid-2011. He is now Head of Policy with responsibility for policy and advocacy on Heat and Energy in Buildings, Electricity Networks, Environment, Transport, and Compliance and Safety policy. Simon works as part of the Policy and Marketing team to advise members on policy developments and influence Government and other stakeholders. He is convenor for the Electricity Products Supply Chain Council, meeting the Supply Chain 3 task from the Government's Transmission Acceleration Action Plan. He has previously worked across the association including managing and supporting a number of product groups and cross-sector initiatives. He has an MA in Public Policy. Email: [email protected]

    Show Biography
  • Charlie May

    Head of Marketing

    Charlie has been with BEAMA for just over 5 years starting out as the marketing assistant to then becoming marketing manager. Charlie manages all the companies marketing activities which includes events, campaigns, content marketing, and outreach, website development and our online and offline marketing strategies. Her aims for the business is to align the company’s branding across all media, reach the right audience with the right messages, and increase BEAMA’s brand awareness as the knowledge portal for the industry, as well as enhancing our online presence through our social media platforms. Prior to joining BEAMA she worked as the marketing assistant for the Light Industry Association and attended Greenwich University where she received a BA Hons in Marketing and Advertising Communications.

    Show Biography
  • Laurence Glaze

    Marketing Coordinator

    Laurence is the Marketing Coordinator at BEAMA having joined in early 2022. He will be working closely in the Marketing and Policy team to assist with the editorialising and publication of articles and reports. He is also responsible for BEAMA’s online marketing activities such as website development and upkeep, controlling our social media platforms, and maintaining customer databases. Laurence had previously worked at a BEAMA member for 7 years in a customer facing position, giving him a background in product knowledge in one of our key sectors, and a working knowledge of producing and maintaining customer documents.

    Show Biography