Beama Underfloor Heating launches Ask for Underfloor Campaign

28 Jan 2014

Ask for Underfloor is a new consumer campaign, backed by BEAMA, to encourage consumers to find out more about underfloor heating and consider it as a realistic alternative heating system for their home. As a feature that house buyers seek, the campaign also reaches out to housebuilders and developers, to ask them to consider fitting underfloor heating at the planning stages. Visit to find more information.




For more information please contact:

Refresh PR – 0161 871 1188 /

Corey Kitchener – [email protected]

Laura Mashiter – [email protected]


Note to Editors


*Survey conducted by Censuswidewith 1020 respondents who have purchased a house in the past three years or will be looking to buy in the next 24 months.

**Price depends on factors including (but not limited to) rates charged by underfloor heating installers, location in the UK, size of the home, system chosen etc. Figure based on a three bed detached in a city centre using a local installer.

Ask for Underfloor is the new campaign from BEAMA, the independent expert knowledge base and forum which represents over 150 British manufacturers producing equipment for smart grids, metering, and home heating and efficiency.

BEAMA, a proactive trade association, provides leadership, expertise and independent influence in the areas of market development, product safety, performance, energy efficiency and sustainability. BEAMA works with its members to ensure their interests are well represented in the relevant political, regulatory and standardisation issues at UK, EU & international levels.

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